Top 6 Best Website Speed Optimization Techniques 2020: While one browses different websites, slow internet speed is the most frustrating thing. It creates the first impression of the website. If a user has a negative impression, there is no second chance. High-speed websites get better return visits, high engagements, better ranks, and great user experiences. When you reduce the page loading time of your website, you get positive marketing, greater traffic and, potential visitors who can turn into consumers.
Fast loading web pages make your website popular by influencing three key factors, which are:
1. Conversion: It is an important factor in the success of a website. When a user visits your website, if the web pages load faster, there is a higher chance of conversion, which means the user will do what you want them to do. For example, they will subscribe to a channel, like a page, or buy a product.
2. Visibility and ranking: A fast website becomes more visible to the audience. Google takes into consideration the speed of web pages while ranking different sites.
3. Usability: The better a website performs, the more satisfied the users become. A good user base if very important for customer loyalty and brand reputation.
How to increase page speed of a website, best steps or techniques for speed optimization?
Before using any website speed optimization techniques, you must understand what is slowing down your webpage. After analyzing the causes, you can use the below-mentioned techniques for website speed and performance optimization.
Step 1. Using a Content Delivery Network (CDN)
The content delivery network is a web server that is distributed in various geographical locations. They provide us with web content depending on their locations. When one hosts a website on a single server, the same hardware receives all the user requests. That is why processing each request takes more time. Plus, if the user is far from the server, the loading time increases. With the CDN system, all the user requests are redirected to their nearest servers. Thus, the website works faster.
Step 2. Image Optimization
Images catch our eyes. They play a huge role in making web content attractive. But the negative point of these images is, they make the web page slow. So, one must compress the images without lowering their quality to ensure better user experience.
Step 3. Reducing the number of plugins
Plugins are very common components of a webpage. But the more plugins a webpage has, the slower the website becomes. With time, the number of plugins grows, while some of them even become unused. So, do check the plugins, update them, and only keep a few necessary ones.
Step 5. Use website caching
When a lot of visitors access the same website at the same time, the server works slowly and takes more time to deliver your webpage to each user. Caching helps to store the current version of a website until the website is updated. So, the website does not render again and again for each user.
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Step 6. Database Optimization
Database optimization enhances the performance of one’s website. When we use Content Management System with different plugins, the size of our database increases and the website becomes slower. So, optimizing the database becomes essential.
So, these are all the major ways for website speed and performance optimization. Apart from these, the use of web fonts, detecting 404 errors, reducing redirects, pre-fetching techniques, can increase the web page loading speed. Thus, we get a great user experience and a successful webpage.